Annemarie Torcivia - RE/MAX  Trinity



Posted by Annemarie Torcivia on 6/25/2018

Experienced, knowledgeable real estate agents are experts in attracting potential buyers to home showings.

When you initially meet with prospective real estate agents to determine which one would be the best fit for your needs, you can get a pretty good sense of how marketing-savvy they are.

Since marketing is one of the most important parts of their job description, a well-trained, motivated real estate agent will know how to effectively use the Internet, their network of personal contacts, and a variety of other techniques to draw in qualified prospects.

Is there anything that you, as the homeowner, can do to help market your home?

Although it's your real estate agent's role to advertise, promote, and publicize your real estate listing to targeted groups and the general public, there is one huge thing you can do to help: Try to keep your house and property looking impeccable at all times. While that goal may be easier said than done, it's worth some extra time and effort to make your home as inviting and appealing to house hunters as possible.

Here are two ways you can increase your home's marketability and help spark more interest among prospective buyers:

  1. Meticulous neatness and cleanliness gives your home instant appeal. On the other hand, a messy, disorganized home or yard will send the wrong message to people touring your house. While it may be counterproductive to have your house reeking from ammonia and harsh cleaning chemicals, keeping countertops, floors, and walls clean will help your real estate agent present your home in its best possible light. Hopefully, you'll be able to enlist the help of everyone in the family (except pets) to clean up after themselves and keep their rooms and play areas looking civilized!
  2. Help maintain curb appeal! As the cliché goes (or was it an old mouthwash commercial?): "You don't get a second chance to make a great first impression!" For that reason, it's vitally important for your lawn to look well manicured and your house to be free from peeling paint and yard clutter. Another eyesore that detracts from first impressions is the sight of weeds growing out of cracks in your driveway or walkway. The cracks, themselves, are a problem you might want to address, but the weeds (or grass) poking through them is like adding insult to injury! If you don't want to spray them with some toxic, store-bought weed killer, then research natural ways to kill weeds.
Although your real estate agent will gladly handle 99% of the marketing for your home, you can help give their efforts an important nudge by making sure your home and property always look their best!





Posted by Annemarie Torcivia on 6/4/2018

 When it comes to the marketability of your house, appearances are everything! If your house is up for sale or you have plans to put it on the market soon, there are a lot of details you need to attend to before prospects stop by.

Although it's difficult to make a lived-in house look immaculate all the time, the closer you can come to that high standard, the better! Whether they're actively looking for signs of cleanliness or just noticing it subconsciously, the overall condition of your home can and does make an indelible impression on prospective buyers.

The reason "curb appeal" is emphasized so strongly by real estate agents is that the initial impression you make on house hunters can impact the amount of time your property stays on the market. That's especially true in "drive by" situations in which prospects quickly check out your house from the street and make a snap judgement about whether or not they like what they see. If your house and yard look appealing to them, then they may follow up with either the listing agent or their buyers' agent. On the other hand, if there's peeling paint visible, an aging roof, or weeds growing out of cracks in the driveway, they'll probably drive on and continue their search elsewhere. As you can imagine, there's a lot riding on curb appeal, so it pays to keep your lawn looking manicured and other landscaping features well maintained.

Once prospects are inside your home, they're going to notice everything from scuffed walls and cluttered furniture to the smell of toast you burned that morning or greasy cooking odors. Pet odors can also be a major turnoff for many prospective buyers, especially if they're not dog or cat fans to begin with! A worst-case-scenario, of course, is to have a last-minute pet accident happen on the floor when prospects are touring the house. That's not just a hypothetical situation; it occurs more often than you might think. To prevent that potential "disaster," some home sellers make arrangements with friends, relatives, or pet daycare services to have their dogs or cats taken care of outside of the house when tours are scheduled. While that's not always practical or even possible, it can make a big difference in the impression your home makes on potential buyers.

The bottom line when it comes to effective home staging is that people are going to notice "the good, the bad, and the ugly." Your objective, of course, is to do everything possible to diminish the negatives and accentuate the positives. Your real estate agent can be an indispensable resource for providing you with the unvarnished truth about what needs to be repaired or cosmetically improved to present the best possible image of your home to the public.





Posted by Annemarie Torcivia on 3/12/2018

If you've recently put your home on the market -- or are considering doing so in the near future -- home staging is a priority which will soon take front and center!

Since "presentation is everything" when trying to catch the interest of prospective buyers, it's crucial to be able to see things through their eyes.

Unfortunately, being able to accomplish that objective is next to impossible because, as a homeowner, you're looking at your home and property through a completely different lens than the rest of the world. The longer you've lived in your home, the more your objectivity is compromised.

Here are a few reasons why it's really difficult to "see the forest for the trees" when it comes to home staging:

First of all, there's the emotional aspect of owning a home and seeing your life unfold there over a period of years. That's especially true for first-time homeowners, parents of growing children, and people who have sunk a lot of money, time, and energy into improvements and customization. Once you've added personal touches to your home to reflect your own tastes, personality, and lifestyle, you're viewing your home through a unique perspective that may cloud your objectivity as a home seller.

Solution: Think Like a Business Owner

For the same reason business owners and executives hire outside consultants to tell them how to improve management efficiency or profitability, home sellers often need professional marketing guidance from a real estate agent or home staging consultant. Getting input from home decorators, landscapers, or home improvement contractors may also provide you with helpful ideas, but their recommendations may not always be the most economical and cost effective.

When staging your home to enhance eye appeal and attract the most potential buyers, a good guiding principle to keep in mind is ROI or "return on investment." While you don't want to sink more money into sprucing up and staging your home than necessary, you do want to cast it in its best possible light. Depending on how recently your home has been updated or improved, your investment in home staging may be relatively inexpensive. On the other hand, if you haven't updated, repaired, or made improvements for more years than you care to remember, the cost of making your home irresistible to buyers may be a lot higher!

One More Scenario

If your tastes could be described as eclectic, "off the wall", or otherwise out of the mainstream, you might need to consider a major overall in the look and feel of your property. Unless you're lucky enough to have it be a "sellers' market" at the time you're putting your house up for sale, it's generally advisable to make your home appealing to as wide a range of potential buyers as possible. An experienced real estate professional is usually in the best position to provide the guidance you need to accomplish that key objective.





Posted by Annemarie Torcivia on 11/9/2015

Where you place your furniture can make a big difference. It sets the mood and tone for that room.

Most homes are filled with furniture-arranging challenges. Follow these simple tips to turn your design dilemmas into successful arrangements.

1. Take Measurements

The first step in arranging a space is to know the size. Determine the dimensions by measuring with a tape measure. You will want to know the dimensions before shopping for any furniture. If the room is not square you may want to also do a drawing to bring shopping with you.

Make sure to also measure the doorways, dimensions of the hallways, and stairs that lead into the space. You will want to make sure any purchases you make will be able to fit into the room.

2. Mix It Up

Choose furniture of different volumes; each piece of furniture has a height, depth and width mix up the pieces to create an interesting look. If you want a modern or peaceful feel keep the volumes of the pieces similar.

3. Remember Scale

The size of pieces should be relative to the space. If you are furnishing an older home with smaller rooms adding large overstuffed furniture makes the room feel crowded and out of place. Alternatively, if the room is large having small pieces seems odd.

4. Create Relationships

Furniture and accessories have relationships with other items in the space. You will want to create balance; it could be symmetrical or asymmetrical balance. Asymmetry is an imbalance. For example, place two similar accessories of slightly different sizes next to each other. Symmetry would be two accessories that are the same next to each other.

5. Split it Up

All furniture arrangements take on a certain form or totality. For example, if you have a large rectangular spaces it can be split into separate forms or spaces. Think of creating zones within a room; one zone could be for the media area and another for conversation.





Posted by Annemarie Torcivia on 9/7/2015

Candles can make a home look inviting, cozy and warm. They can also give a glow to many people’s skin tones. Candles come in many sizes, shapes and scents. Burning of candles during a showing can make the home feel warm and inviting making the buyer feel relaxed and calm. Try to pick out colors like maroon (cinnamon) orange (pumpkin) these scents are soothing and relaxing scents and will help make the potential sellers feel like home. The placing of the candles is very important. The best places to put them are in the bathroom, bedroom, kitchen table, window sills, and fireplace mantel. If you have a fireplace, lighting a fire is a sure way to give that room a warm and welcoming feeling. Everybody loves a fireplace and your buyers will too. Bake something delicious smelling. The Real Estate experts swear by the just baked smell when showing a home. It makes your potential buyers feel right at home. Things like Apple pie; chocolate chip cookies or fresh baked bread all will create that warm and inviting feeling. Family photos in the home make your home feel like a house full of love. Potential buyers who see photos of a family having fun, and enjoying life in their home will create a sense of a home that has a lot of memories and love. Bottom line, creating a warm and inviting atmosphere can help you sell your home.